Rhetorical Analysis outline

Here is my points as an outline for my rhetorical analysis.

Intro: Alex uses picturesque imagery, sarcastic tone, and research
1. Alex Williams is very visual. You can imagine yourself in the situation he describes.
2. He sets up the tone very quickly. Are you helping the environment or following a fad?
3. He uses statistics and research such as on the hybrid cars and companies.
4. His audience is towards middle class, specifically young, American public.
5. He goes into detail about how small acts of green really do not help. (Do less and it will give to the Earth more)
6. Is he writing about the economy or the Earth?
Conclusion: We need everyone's participation.